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From amersarfraz’s post on Buzzvines,

Haier Pakistan has taken an initiative to contribute in the rehabilitation process of the affectees and has started a campaign by the name “Let’s Bring Back Their Smile” across Pakistan. According to news on Haier Pakistan’s Website, the company has already donated US$5,000 to the China
Earthquake Relief Fund, but this campaign’s idea is absolutely brilliant, probably needs a bit of promotion.

“Let’s Bring Back Their Smile” campaign’s idea is that for every candle lit in the honor of the victims of this tragedy, Haier Pakistan will contribute a portion of its earnings towards the China Earthquake Relief Fund. You don’t have to physically light the actual candles. All you have to do is log on to the Haier Pakistan’s Website (www.haier.com.pk) and click on the EARTHQUAKE CHINA – Let’s Bring Back Their Smile! promotional logo with a candle on it. That’s it and Haier Pakistan will contribute on your behalf in the China Earth Quake Relief Fund. How good is that.

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